Let's TalkLet's TalkWhat's actually working in performance marketing right now - not theory, not hot takes, just what we're seeing in client accounts.
Before we ever scale a campaign, we run every funnel through the same checklist. Here's what's on it, and why skipping it burns budget.
It's not either/or. Here's the framework we use to decide how much budget goes to each platform at different stages of growth.
A low cost-per-lead means nothing if the leads don't book. Here's how we actually measure funnel performance for clinics.
Response time is still the single biggest lever in lead conversion. Here's how we use AI to make sure it never slips.
Not every agency relationship is worth saving. Here are the patterns we see right before a client finally makes the switch.