The first sign is reporting that only talks about clicks, impressions, and reach - with no line connecting spend to revenue.
The second is an agency that never proposes a test. If every monthly call sounds the same, nothing is actually being optimized.
The third is accountability that always points elsewhere - the market, the offer, the season - never the strategy itself.
If two or more of these sound familiar, it's usually not a budget problem. It's a partner problem.
PS
Written by
Platino Sol Team
Notes from the team running paid media, funnels, and growth systems for Platino Sol clients every day.