Let's TalkLet's TalkThe whole paid acquisition system for an online store - channels, creative, tracking and retention - managed against contribution margin rather than platform ROAS.
Most stores scale until something hurts and then guess at why. We build the model - product margin, shipping, returns, repeat rate - and tell you the acquisition cost your business can genuinely sustain. Then you can see instantly which channels are working and which are quietly subsidised by the others.
The real deliverables, not a list written to make a proposal look thicker.
The margin model showed our best-selling product was our least profitable. We had been buying traffic for it aggressively for two years.
They fixed the email flows before touching the ad budget, because that was where the money was. Not what I expected from a media buying agency.
Blended acquisition cost is the only number we look at now. It made the channel arguments disappear entirely.
Because ROAS ignores your cost of goods, shipping and returns. A 3x ROAS is excellent on a 70 percent margin product and loses money on a 25 percent one. Optimising the wrong number is the most common expensive mistake we see.
Usually fewer than it currently is. Most brands under $500k a month are better served by being genuinely good at two channels than present on five.
Yes, and it is often where the fastest money is. Paid acquisition without retention means paying full price for every order forever.
Then we will tell you, and we would rather fix the site first. Sending more traffic to a page that does not convert is a way to lose money faster.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
Tell us what you are running today and what is not working. We will tell you honestly whether performance marketing for ecommerce is the right thing to fix first - and if it is not, what is.