Let's TalkLet's TalkAn underpriced channel for brands whose buyers are young, mobile and expensive to reach elsewhere - run properly rather than as an afterthought.
Snapchat is frequently underpriced for the right demographic and completely wrong for the wrong one. We model your audience against both platforms and give you the comparison. If the answer is that you should stay on Meta, that is the answer you will get.
The real deliverables, not a list written to make a proposal look thicker.
Our reach cost was materially lower than Meta for the same audience. We had written the platform off completely.
They ran the comparison and told us not to bother. I have never had an agency turn down budget before.
The creative had to be genuinely different, not a resized Meta ad. Once we accepted that it started working.
Depends entirely on who you sell to. For a younger demographic, the audience is large and the competition for it is thinner than on Meta, which is exactly why the reach can be cheaper. For a 45+ B2B buyer, no.
You can, and it usually underperforms. Snapchat is full-screen, sound-on and fast. Creative that ignores that gets skipped.
Enough budget over about two weeks to get past the learning phase. We will size it to your numbers - a test too small to reach significance answers nothing and just costs money.
Yes, and we measure it against them on blended acquisition cost. A channel that looks good in its own dashboard but raises your blended cost is not helping.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
Tell us what you are running today and what is not working. We will tell you honestly whether snapchat ads is the right thing to fix first - and if it is not, what is.