Let's TalkLet's TalkIdentity systems your team can actually apply - built for the things you make weekly, not just for the launch presentation.
Brand projects are expensive to begin and awkward to abandon halfway. So we design one direction properly and show it applied to things you actually use - an ad, a page, a package - rather than floating on a mood board. Then you decide about the rest with something real in front of you.
The real deliverables, not a list written to make a proposal look thicker.
The guidelines cover the things we make every week. Every previous brand book we owned covered the logo and then stopped being useful.
Seeing the direction on our actual ads rather than a mood board made the decision take an afternoon instead of a month.
Same team designs the brand and runs the media, so the ads and the site finally look like the same company.
Four to eight weeks for a full identity system. The first direction lands much sooner, which is the point of doing one piece first.
Yes, all of it, at every stage. Including a guideline document your team can apply without coming back to us for permission.
Usually, yes, and it is often the right approach. An evolution that keeps your existing equity beats a clean-slate rebrand for most established businesses.
Yes. It is better when we do both because the design gets tested against real performance data, but it is not a requirement.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
Tell us what you are running today and what is not working. We will tell you honestly whether branding & guidelines is the right thing to fix first - and if it is not, what is.