Most agencies start with the ad account. We start with the funnel, because no amount of targeting fixes a page that doesn't convert.
The audit covers offer clarity, page load speed, mobile experience, tracking accuracy, and the gap between what the ad promises and what the landing page delivers.
Tracking is where we find the most silent budget leaks - broken pixels, duplicate conversions, and events firing on the wrong pages are more common than most teams realize.
Once the funnel passes the checklist, scaling spend actually compounds instead of just generating more traffic to a leaky bucket.
PS
Written by
Platino Sol Team
Notes from the team running paid media, funnels, and growth systems for Platino Sol clients every day.