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How we work

Radical Reporting Transparency

You see the same numbers we see, on the same day. No monthly PDF, no waiting until the report to find out something stopped working.

Why this exists

The problem it was a reaction to

The monthly report is a device for controlling what the client learns and when. By the time a deck explains a bad fortnight, the money is already gone. If the data is good there is no reason to delay it, and if it is bad, that is exactly when you need it fastest.

In practice

What this actually means for your account

Principles are cheap. These are the concrete things that change because of it.

A live dashboard tied to revenue and cost per acquired customer, not to impressions and reach
You can open the ad accounts yourself whenever you want - they are yours
Bad weeks get flagged when they happen, along with what we are doing about them
Reporting stops at the number your accountant would recognise, not at platform-attributed ROAS
The trade-off

What it costs

It means you occasionally watch a test fail in real time, which is less comfortable than reading about it after it has been resolved. We think that is the correct discomfort to have.
Where you will see it

The services this shows up in most

It applies everywhere, but these are the engagements where it changes the day-to-day work most visibly.

More

The rest of how we work

Get started

Sound like the way you want to work?

Tell us about your business and where growth is currently stuck. We will tell you what we would do first, and whether we are the right people to do it.

  • A reply within one business day, from someone who would work on the account
  • No pitch deck and no pressure - we will tell you if you are not a fit
  • Everything we produce during the offer is yours to keep either way